ABOUT US
SANTOON is fashion and personality, made from eoi friendly. SANTOON is taken from the word polite which reflects the personality of Indonesian women. Courtesy is not only a matter of attitude but also in dress. Dressing modestly doesn’t mean you can’t look trendy and fashionable. SANTOON presents a closed fashion style and easy to wear.
SANTOON’s vision is to become one of the world’s well-known Modest Fashion Companies by implementing ethical, sustainable and environmentally friendly fashion.
To achieve the above vision, SANTOON has the following missions:
- Having business strategy and values oriented to business continuity.
- Have loyal customers who always follow the International Trend.
- Employing local people as a form of advancing the local economy.
In 2001 the brand was named EGIE & MOM and underwent a re-branding in 2019 to become SANTOON. SANTOON is inspired by the word “sopan” and the word “santun” which is expressed in closed clothing. However, it has high artistic value, is fashionable, and elegant.
SANTOON has values and principles. We offer unique and trendy designs, women-themed motifs, innovative, at affordable prices. SANTOON also supports the Sustainable Development Goals made from Eco Firendly. To be precise, we put forward SDGs number 5 and 15, namely Gender Equality and Life on Land. SDGs number 5 or Gender Equality aims to achieve gender equality and empower all women and girls. We have a theme that tells about women.
For SDGs number 15 or Life on Land, which is to have clothes that are Eco Friendly or friendly to the environment. The ingredients of our products use organic ingredients, namely Cupramonium Rayon. Our materials have passed the Bandung Textile laboratory test
(7671/BPPI/BBT/PNP/11/2020)
SANTOON STORY
NEW HOPE LIFE
New Hope New Life
“Habis Gelap Terbitlah Terang”, a book by Indonesia’s national hero, RA Kartini. This motif departs from female heroes in Indonesia. Doodle on this motif means that human life is black and white. Where there is darkness or black, there will be light or white spots in our daily lives.
BUNGONG JEUMPA
Bungong Jeumpa
Before we look outside, it’s a good idea to get to know our own house and introduce it when we go out. That’s how we describe nationalism, namely a sense of pride in one’s own country.
Inspired by the beauty of Indonesia, we created a cempaka flower design from Aceh. Tau gasih this flower as a form of immortality. We combined with blue which means fidelity.
This combination of colors and flowers symbolizes the beauty and appearance of Indonesian women who will be faithful in life.
EXPRESS YOUR SELF
Express Your Self
This motive departs from SDGs number 5 on gender equality and Empowering women and girls. One of these forms of equality can all express itself. This is what inspired us to make this motif.
It starts with girls who need a place to express themselves such as family, friends, and a place to play. Then the doodles which mean the imagination of the girls’ expressions are conveyed on white which means the purity of each child.
"BERKAIN" CULTURE WITH DOODLE WOVEN
DOODLE WOVEN
Called Sarung Tenun in Indonesia, wich is daily wear in some majority but can be formal clothes to. Santoon show you the charm of Indonesia by “Berkain” Culture with Sarung Tenun.
With 100% cotton fabric and using handrawing Ondel-ondel on the motif isn’t easy but Santoon show you “Unique, Modern Local Born from Our Expression and Creativity”.
So by using woven in your fashion is a best choice to preserving culture.